kujolaEnter app

goodwipes/New Customer Welcome Offer/email teardown

Welcome to goodwipes! here's your code

How goodwipes built this send — a new customer welcome offer email shipped as product hero on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: goodwipesflowPreheader: “The only way to wipe ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.75
Sent
Tue · 7am
Format
Product hero
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 35.2% when it discounts).
  • Voice warmth 0.81 for goodwipes vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Customer Welcome Offer
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients / Plant Based
Hero headline
the only way to wipe. use code '[redacted]' for 15% off on your first order
Emotional appeal
humor
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“shop goodwipes”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Outcleans toilet paper”efficacy · unsubstantiated
  • “Soft + strong XL wipes”ingredient · unsubstantiated
  • “Soothing aloe + vitamin e”ingredient · substantiated
  • “Made for sensitive skin”efficacy · unsubstantiated
  • “Made with plant-based fibers”ingredient · unsubstantiated
  • “40% larger than your average wipe”efficacy · unsubstantiated
  • “Actually flushable wipes”efficacy · unsubstantiated
Products featured
  • Goodwipes Flushable Wipes – Lavender
  • Goodwipes Flushable Wipes – Rosewater
  • Goodwipes Flushable Wipes – Shea-Coco
  • Goodwipes Flushable Wipes – Botanical Bliss
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.