How Graftobian Makeup Company built this send — a clinical results email shipped as user-generated on Tuesday at 7am, carrying a $15 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Graftobian Makeup Company does discount it averages 22.3% off — 0.3 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.63 for Graftobian Makeup Company vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
User-generated
Secondary: Plain-text
Secondary theme
Discount Led
Hero headline
Welcome to Graftobian - makeup that loves real skin
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$15 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$80
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Apply Code and Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Pro-level coverage for redness, discoloration, and more”efficacy · unsubstantiated
“The spot-conceal side looks smoother and more natural”efficacy · unsubstantiated
“High-pigment foundation that won't look chalky or cakey”ingredient · unsubstantiated
“Really good coverage and it doesn't feel or look caked on”social proof · substantiated
“Covers amazingly, stays all day, and looks like it's my own skin”social proof · substantiated
“Shade Match Exchange with free shipping both ways”guarantee · substantiated
Products featured
Glamour Crème Pro HD Foundationhero
Glamour Crème Ultra HD Foundation Super Palettes
Kujola
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