How Graftobian Makeup Company built this send — a bundle discount email shipped as product hero on Sunday at 4pm, carrying a 40% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 22.3% when it discounts).
Voice warmth 0.63 for Graftobian Makeup Company vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Shade Matching
Hero headline
Build Your 4-Shade Foundation Kit and Get 40% OFF
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jun 30, 2025
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Build Your 4-Shade Kit Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“High-coverage, skin-like results with less product”efficacy · unsubstantiated
“Mix shades for a more custom summer match”efficacy · unsubstantiated
Products featured
Glamour Crème™ Pro HD Foundation$24hero
ProPencil™ Lip Liner
Kujola
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