How Graftobian Makeup Company built this send — a back in stock email shipped as mixed / modular on Wednesday at 4pm, carrying a $60 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Graftobian Makeup Company does discount it averages 22.3% off — 0.3 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.63 for Graftobian Makeup Company vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Back In Stock
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Back in Stock: Sweet Almond Glamour Crème
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$60 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Get Mine Now >”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“Ultra-high pigment concentration means a tiny amount goes a long way — giving you full-looking coverage with a light application, not heavy layers.”efficacy · unsubstantiated
“This New-Best-Seller is back.”social proof · unsubstantiated
“Smooth, buildable coverage that works hard without feeling heavy.”efficacy · unsubstantiated
Products featured
Glamour Crème™ Ultra HD Professional Foundation$40restock
Glamour Crème™ Ultra HD Foundation Palettes$44
MODA® Pro Complexion Foundation Brush$19
Ultra HD Face Moisturizing Balm and Mixing Medium$40
GlamAire™ Airbrush Foundation, Ultra HD Airbrush Makeup$40
Pro Powder™ Foundation Refills, Ultra HD Pressed Powder$20
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.