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Graftobian Makeup Company/Discount Led/email teardown

Ends Tonight: 20% OFF Site Wide

How Graftobian Makeup Company built this send — a discount led email shipped as mixed / modular on Sunday at 4pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Graftobian Makeup CompanycampaignPreheader: “Cream Palettes, Powder Compacts, Lip color, Face Balm ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.50
Sent
Sun · 4pm
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 22.3% when it discounts).
  • Voice warmth 0.63 for Graftobian Makeup Company vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Professional Coverage
Hero headline
Ends Tonight: 20% OFF Site Wide
Emotional appeal
fear of missing out
Calendar moment
July 4th
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.50
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW >”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Pro-level coverage for redness, discoloration, dark spots, and uneven tone”efficacy · unsubstantiated
  • “Formulas makeup artists trust for smooth, even-looking skin”social proof · unsubstantiated
Products featured
  • Glamour Crème™ Ultra HD Foundation Super Palettes$94hero
  • Glamour Crème™ Corrector Palettes
  • LuxeCashmere Setting Powders
  • Pro Powder HD Foundation Palettes
  • ProPaint & FX Aire Face & Body Paint
  • Makeup Brushes & Artistry Tools
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.