How Graftobian Makeup Company built this send — a shade match confidence email shipped as plain-text on Wednesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 22.3% when it discounts).
Voice warmth 0.63 for Graftobian Makeup Company vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Shade Match Confidence
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Discount Led
Hero headline
Your 15% off first order code — Quick FAQ on Glamour Crèmes
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Apply Code and Shop Now >”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Silicone-free formula designed to apply smoothly with a lightweight feel”ingredient · unsubstantiated
“High-pigment formula — a little goes a long way”efficacy · unsubstantiated
“Designed for visible redness, uneven tone, scars, and texture”efficacy · unsubstantiated
“Pro artists reach for them on camera and stage”social proof · unsubstantiated
“Free Shade-Match Exchange with free shipping both ways”guarantee · substantiated
“83 shades narrowed to your best 4–7 via Shade Match Quiz”efficacy · unsubstantiated
Products featured
Glamour Crème Pro HD Foundationhero
Kujola
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