How Graftobian Makeup Company built this send — a discount led email shipped as product hero on Friday at 3pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 22.3% when it discounts).
Voice warmth 0.63 for Graftobian Makeup Company vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Professional Grade
Hero headline
Friday Flash Sale: 20% OFF Sitewide
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE FLASH SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“HD cream foundation that covers redness, discoloration, and dark spots in one pass”efficacy · unsubstantiated
“Buildable, full coverage, silicone- and fragrance-free”ingredient · substantiated
“Setting powder that blurs pores, evens out blotchiness, and kills shine with zero flashback”efficacy · unsubstantiated
“Built for professional makeup artist kits”efficacy · unsubstantiated
“Camera-proof”efficacy · unsubstantiated
Products featured
Glamour Crème™ Ultra HD Professional Foundation$40hero
Glamour Crème™ Ultra HD Foundation Palettes$44
MODA® Pro Complexion Foundation Brush$19
Ultra HD Face Moisturizing Balm and Mixing Medium$40
GlamAire™ Airbrush Foundation, Ultra HD Airbrush Makeup$40
Pro Powder™ Foundation Refills, Ultra HD Pressed Powder$20
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.