How Graftobian Makeup Company built this send — a shade match & coverage for skin concerns email shipped as plain-text on Wednesday at 7am, carrying a $15 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Graftobian Makeup Company does discount it averages 22.3% off — 0.3 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.63 for Graftobian Makeup Company vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Shade Match & Coverage For Skin Concerns
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Discount Led
Hero headline
If your foundation is betraying you…
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$15 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$80
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Take the Quiz”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“High-definition makeup designed for skin with a history: acne, redness, scars, and sensitivity”efficacy · unsubstantiated
“Now up to 83 shades, expanded based on real customer demand”social proof · substantiated
“Free Shade-Match Exchange with free shipping both ways”guarantee · substantiated
Products featured
Glamour Crème Pro HD Foundationhero
Kujola
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