Palette or Individual Shade: What’s the Difference?
How Graftobian Makeup Company built this send — a routine education email shipped as editorial / long-form on Thursday at 7pm, carrying a bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Graftobian Makeup Company does discount it averages 22.3% off — 0.3 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.63 for Graftobian Makeup Company vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
What's the Difference? Glamour Crème .5 oz vs 5-Color Palette
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Glamour Crèmes”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Professional HD Glamour Crème™ formula”efficacy · unsubstantiated
“Same professional Glamour Crème™ coverage in both formats”efficacy · unsubstantiated
Products featured
Glamour Crème™ Pro HD Foundation .5 ozhero
5-Color Glamour Crème™ Foundation Palette
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.