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Graftobian Makeup Company/Social Proof/email teardown

Real skin, real coverage: see this transformation

How Graftobian Makeup Company built this send — a social proof email shipped as user-generated on Friday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Graftobian Makeup CompanycampaignPreheader: “Redness, melasma - See what Glamour Crème can really do. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.75
Sent
Fri · 7am
Format
User-generated
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 22.3% when it discounts).
  • Voice warmth 0.63 for Graftobian Makeup Company vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Real skin, real coverage: see this transformation
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$50
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Apply Code and Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Redness covered without a makeup-mask — skin still looks like skin, not a thick layer of product”efficacy · unsubstantiated
  • “Melasma patches effectively concealed while natural skin still shows through everywhere else”efficacy · unsubstantiated
  • “High-pigment, skin-respectful coverage”ingredient · unsubstantiated
  • “Free Shade-Match Exchange — we'll fix the shade for free if it's a little too light or too deep”guarantee · substantiated
  • “Customer review from Mapoon F. showing before/after melasma coverage”social proof · substantiated
Products featured
  • Glamour Crème Foundation$40hero
  • HD Skin Confidence Prep + Set System$70
  • Glamour Crème 5-Color Corrector Palette$44
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.