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Grande Cosmetics/Discount Led/email teardown

Tried, true, and 35% off.

How Grande Cosmetics built this send — a discount led email shipped as product hero on Wednesday at 3pm, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Grande CosmeticscampaignPreheader: “Plus, a free GrandeWRAP with any $50 order ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
35% off
Voice warmth
0.72
Sent
Wed · 3pm
Format
Product hero
How this send compares
  • 35% off — 12.5 points deeper than the tracked set average of 22.5% (this brand averages 19.3% when it discounts).
  • Voice warmth 0.77 for Grande Cosmetics vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Results
Hero headline
Tried, true, and 35% off.
Emotional appeal
trust
Calendar moment
Prime Day
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
35% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Grande has been delivering visible results for nearly two decades.”efficacy · unsubstantiated
  • “Cruelty free”sustainability · unsubstantiated
  • “90 Day Money Back Guaranteed”guarantee · substantiated
Products featured
  • GrandeLASH-MD Lash Enhancing Serumbestseller
  • GrandeMASCARA Conditioning Peptide Mascarabestseller
  • GrandeDRAMA Mascarabestseller
  • GrandeWRAP Tubing Mascara
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.