kujolaEnter app

Grande Cosmetics/Discount Led/email teardown

Your code is expiring soon! 15% OFF SITEWIDE is waiting ⏰

How Grande Cosmetics built this send — a discount led email shipped as product hero on Wednesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Grande CosmeticsflowPreheader: “free shipping with orders $50+ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.75
Sent
Wed · 6am
Format
Product hero
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 19.3% when it discounts).
  • Voice warmth 0.77 for Grande Cosmetics vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
15% Off Sitewide — Your Code Is Expiring Soon
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “#1 Lash & Brow Serum Brand*”ranking · substantiated
  • “Over 10 Million GrandeLASH-MD Sold”social proof · substantiated
  • “Cruelty Free”ingredient · unsubstantiated
  • “90 Day Money Back Guarantee”guarantee · substantiated
Products featured
  • GrandeLASH-MD Lash Enhancing Serumbestseller
  • GrandeMASCARA Conditioning Peptide Mascara
  • GrandeREPAIR Leave-In Lash Conditioner
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.