Célébrez la Fête du Canada en profitant de réductions exceptionnelles ! 🍁
How Green Beaver built this send — a discount led email shipped as mixed / modular on Wednesday at 12pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 18.8% when it discounts).
Voice warmth 0.80 for Green Beaver vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Soldes de la Fête du Canada — 20 % de rabais sur tout le site
Emotional appeal
belonging
Calendar moment
Canada Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Achetez canadien”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Produits naturels fabriqués au Canada”ingredient · unsubstantiated
“Crèmes solaires minérales et biodégradables, sans danger pour nos lacs et nos rivières”sustainability · unsubstantiated
“Protection pour les aisselles à base de cires et d'esters végétaux, sans aluminium ni ingrédients synthétiques”ingredient · unsubstantiated
“100% naturel (affiché sur les produits)”ingredient · unsubstantiated
Products featured
Écran solaire minéral FPS 50 Protech pour enfantshero
Antisudorifique Fresh Verve
Antisudorifique Sunny Citrus
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.