Notre promotion pour la Fête du Canada vient de devenir encore plus alléchante… 🥞
How Green Beaver built this send — a discount led email shipped as product hero on Tuesday at 12pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Green BeavercampaignPreheader: “Profitez de 20 % de réduction sur tout le site et d'un petit cadeau aujourd'hui et demain seulement ! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.78
Sent
Tue · 12pm
Format
Product hero
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 18.8% when it discounts).
Voice warmth 0.80 for Green Beaver vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Gift With Purchase
Hero headline
Soldes de la Fête du Canada — 20 % de réduction sur tout le site + baume à lèvres à l'érable offert
Emotional appeal
fear of missing out
Calendar moment
Canada Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
$80
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03
Voice & tone
Warmth0.78
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Découvrez nos offres irrésistibles”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Nos dentifrices et rince-bouches sont naturels et ne contiennent ni fluor, ni SLS, ni autres substances irritantes.”ingredient · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.