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Guru Nanda/Discount Led/email teardown

35% Off. No Prime Required.

How Guru Nanda built this send — a discount led email shipped as mixed / modular on Wednesday at 4pm, carrying a 35% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Guru NandacampaignPreheader: “Why shop Amazon when the sale is here? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
35% off
Voice warmth
0.65
Sent
Wed · 4pm
Format
Mixed / modular
How this send compares
  • 35% off — 12.5 points deeper than the tracked set average of 22.5% (this brand averages 22.5% when it discounts).
  • Voice warmth 0.68 for Guru Nanda vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Skip Prime Day
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
35% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP 35% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “4.8 stars from 500,000+ Reviews”social proof · unsubstantiated
  • “#1 Oil Pulling Brand in the US”ranking · unsubstantiated
  • “Lab Tested — Ensures Quality & Purity”efficacy · unsubstantiated
  • “Trusted by Dental Professionals”social proof · unsubstantiated
  • “Available at Target, Walmart & Costco”social proof · substantiated
  • “1B+ Views on TikTok”social proof · unsubstantiated
Products featured
  • Oil Pulling Opal Rinsehero
  • Tongue Scrapers
  • Whitening Toothpaste
  • Mouthwash
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.