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Guru Nanda/Ayurvedic Inspired Wellness/email teardown

Welcome to Guru Nanda ✨ Here's 10% Off!

How Guru Nanda built this send — a ayurvedic inspired wellness email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Guru NandaflowPreheader: “See how Ayurvedic-inspired products boost your overall wellness + get 10% off! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.80
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 22.5% when it discounts).
  • Voice warmth 0.68 for Guru Nanda vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Ayurvedic Inspired Wellness
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
We're Glad You're Here!
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“GET 10% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Ancient practice trusted by many for its natural approach to cleansing and whitening your teeth”efficacy · unsubstantiated
  • “Ayurveda is a 3,000-year-old holistic system of medicine from India”ingredient · substantiated
  • “#1 Oil Pulling Brand”ranking · unsubstantiated
  • “Over 50+ Million Views on TikTok”social proof · unsubstantiated
Products featured
  • Advanced Formula Pulling Oil – Teeth & Gums with Vitamin D and Ebestseller
  • Oil Pulling Oral Rinse – Coconut + Cinnamon with Neem + Ashwagandhabestseller
  • Oil Pulling Oral Rinse – Coconut + Mint Natural Teeth Whiteningbestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.