How Habibi New York built this send — a ingredient quality & concentration email shipped as editorial / long-form on Wednesday at 8am, carrying a $15 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Habibi New York does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.81 for Habibi New York vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Ingredient Quality & Concentration
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Artisanal Craftsmanship
Hero headline
Let's talk about what's actually in your bottle.
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$15 off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“DISCOVER THE COLLECTION”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Wednesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Every single fragrance is a minimum of 22% oil concentration, some as high as 30%”ingredient · unsubstantiated
“Most fragrances on the market contain just 8–15% fragrance oil; Habibi is 25%+ oil concentration”ingredient · unsubstantiated
“8 to 16 hours of wear”efficacy · unsubstantiated
“Every fragrance is a unique, artisanal blend created just for Habibi by world-renowned perfumers”ingredient · unsubstantiated
“Every bottle is handcrafted in America in small batches”ingredient · unsubstantiated
“American Made & Founded in 2016”ingredient · substantiated
Products featured
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