How Habibi New York built this send — a brand heritage email shipped as editorial / long-form on Thursday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.81 for Habibi New York vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Brand Heritage
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Discount Led
Hero headline
Why we named it "my beloved"
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
$100
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.40
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Thursday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“There's nothing else like it on the market.”social proof · unsubstantiated
“I bought one bottle as a gift and ended up keeping it for myself. Now I own four. — Amira S., Verified Buyer”social proof · substantiated
“Luxury fragrance made right here in the US”ingredient · unsubstantiated
Products featured
Habibi Fragrancehero
Home Aroma
Bath & Body
Discovery Sets
Gift Sets
Kujola
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