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Hair Gain/Welcome Offer/email teardown

£5 off your first order

How Hair Gain built this send — a welcome offer email shipped as editorial / long-form on Tuesday at 7pm, carrying a $5 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Hair GainflowPreheader: “Welcome to Hair Gain 💞 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$5 off
Voice warmth
0.80
Sent
Tue · 7pm
Format
Editorial / long-form
How this send compares
  • When Hair Gain does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.80 for Hair Gain vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Welcome Offer
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Social Proof / Press Mentions
Hero headline
Welcome to Hair Gain!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$5 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$15
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
7pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “As Seen In: Daily Mail, Grazia, Vogue, Women's Health, Good Housekeeping”social proof · substantiated
  • “Hair tips & tricks, advice from our in-house Trichologist”ingredient · unsubstantiated
Products featured
  • Peptide Puff Dry Shampoo
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.