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HALF MAGIC/Social Proof/email teardown

From screen to real life ✨

How HALF MAGIC built this send — a social proof email shipped as mixed / modular on Wednesday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: HALF MAGICflowPreheader: “Discover why everyone’s falling for Half Magic ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.80
Sent
Wed · 6am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.79 for HALF MAGIC vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Welcome Offer
Hero headline
From the screen to your makeup bag
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Award-winning makeup brand created by EUPHORIA's head makeup artist Donni Davy”ranking · substantiated
  • “Allure Best of Beauty 2025 Award Winner (Sparklestik Eye Crayon)”ranking · substantiated
  • “Compostable packaging”sustainability · substantiated
  • “Creator favorites you've definitely seen on TikTok”social proof · unsubstantiated
Products featured
  • Eyeshadow Singles | Blushing Lizard$15bestseller
  • Sparklestik Eye Crayon$26bestseller
  • Eyeshadow Singles | Electric Butterfly$15bestseller
  • Euphoria x Half Magic Glitterpuck Pressed Fairy Dust$34bestseller
  • Glitterpuck$33bestseller
  • Eyeshadow Singles | Sparkle Puff$15bestseller
  • Euphoria x Half Magic Eyeshadow Palette$59bestseller
  • Magic Drip Glitter Lipgloss$24bestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.