HALF MAGIC / Discount Led / email teardown
Last call for 10% off π How HALF MAGIC built this send β a discount led email shipped as mixed / modular on Friday at 6pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Fri, Jun 26, 2026 From: HALF MAGIC flow Preheader: βTested by pros, loved by everyone Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).Voice warmth 0.79 for HALF MAGIC vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Welcome
Hero headline
Last call for 10% off
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.78
βWeβ βYouβ
Expressiveness 0.82
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βShop & Save 10%β
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βour viral tiktok sensationβ social proof Β· unsubstantiated βTested by pros, loved by everyoneβ social proof Β· unsubstantiated βone flick, effortless wingsβ efficacy Β· unsubstantiated βCompostable packagingβ sustainability Β· substantiated Products featured
Eyeshadow Singles | Blushing Lizard $15bestseller Magic Flik Liquid Eyeliner hero Glitterpuck Pressed Fairy Dust bestseller Sparklestik Eye Crayon $26 Eyeshadow Singles | Electric Butterfly $15 Euphoria x Half Magic Glitterpuck Pressed Fairy Dust $34new Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from HALF MAGIC β All discount led emails β All % off offers β