How HALF MAGIC built this send — a gift with purchase email shipped as product hero on Sunday at 1pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When HALF MAGIC does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.79 for HALF MAGIC vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Birthday Reward
Hero headline
you forgot donni's gift — FREE MAGIC DRIP GLITTER LIPGLOSS IN VHS VIXEN on orders $50+
Emotional appeal
fear of missing out
Calendar moment
Birthday
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
$50
Urgency
Deadline-led
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
1pm
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“Allure Best of Beauty Award Winner 2025 — Sparklestik Eye Crayon”ranking · substantiated
Products featured
Magic Drip Glitter Lipgloss in VHS Vixenhero
Eyeshadow Singles | Blushing Lizard$15
Eyeshadow Singles | Electric Butterfly$15
Sparklestik Eye Crayon$26bestseller
Euphoria x Half Magic Glitterpuck Pressed Fairy Dust$34
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.