How Happy Wax built this send โ a brand introduction email shipped as mixed / modular on Thursday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off โ 12.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.86 for Happy Wax vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Brand Introduction
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
hi, we're happy wax!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
37
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โInfused with essential oils and made in the USAโingredient ยท unsubstantiated
โNo parabens, paraffins, or phthalatesโingredient ยท unsubstantiated
โConcentrated for room-filling fragranceโefficacy ยท unsubstantiated
Products featured
Wax Meltshero
Wax Warmers
Starter Kit
Odor Eliminators
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.