How Happy Wax built this send — a bundle builder / kit customization email shipped as mixed / modular on Wednesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.86 for Happy Wax vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bundle Builder / Kit Customization
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Subscribe & Save
Hero headline
Customize your wax melting starter kit in three easy steps
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BUILD A KIT & SAVE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“All warmers come with an auto shut-off timer and a 'no-scrape' silicone dish for easy clean up”ingredient · unsubstantiated
“Wax melts are all seriously scented using essential oil-infused fragrance”ingredient · unsubstantiated
“Save 20% every time when you subscribe”guarantee · unsubstantiated
“Free shipping on orders $20+”guarantee · substantiated
Products featured
Mod Wax Warmer
Outlet Wax Warmer
Mini Mod Wax Warmer
Lemon Verbena Wax Melts
Eucalyptus Spearmint Wax Melts
Coastal Tide Wax Melts
Wax Melting Starter Kithero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.