Happy Wax / New Launch / email teardown
NEW: Blood Orange is here π How Happy Wax built this send β a new launch email shipped as product hero on Tuesday at 2pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Happy Wax campaign Preheader: βbold, tangy, and limited edition. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).Voice warmth 0.86 for Happy Wax vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Subscription Savings
Hero headline
dripping in citrus
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.20
Casual Formal
Reader focus 0.75
βWeβ βYouβ
Expressiveness 0.85
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP BLOOD ORANGEβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βSecret Stash subscribers were the first to get their hands on Blood Orangeβ social proof Β· unsubstantiated β20% off all limited editionsβ efficacy Β· substantiated βsave up to 33% offβ efficacy Β· substantiated βfun unforgettable fragrance...naturallyβ ingredient Β· unsubstantiated Products featured
Blood Orange Wax Melts new Wild Strawberry Wax Melts Guava Jam Wax Melts Waffle Cone Wax Melts Limited Edition of the Month Club Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Happy Wax β All new launch emails β All % off offers β Summer kickoff sends β