How Happy Wax built this send β a limited edition restock email shipped as product hero on Friday at 2pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.86 for Happy Wax vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Limited Edition Restock
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Scents
Hero headline
grab it before it melts again.
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP ROCKET POPβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
36
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βRocket Pop sold out fastβsocial proof Β· unsubstantiated
βSave 20% on the Americana Collection 3-packβefficacy Β· unsubstantiated
β"this is a fun trio! something for everyone!"βsocial proof Β· unsubstantiated
Products featured
Rocket Pop Wax Meltsrestock
Americana Collection 3-Packhero
Sun Kissed Wax Melts
Horchata Wax Melts
Guava Jam Wax Melts
Citrus & Palm Wax Melts
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.