How haruharu wonder USA built this send โ a discount led email shipped as product hero on Saturday at 9pm, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When haruharu wonder USA does discount it averages 15.0% off โ 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for haruharu wonder USA vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Good News $10 Off Your Purchase!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Reminder
A mid-sale nudge โ 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
$49
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop Nowโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Saturday
Local hour
9pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โFree of Alcohol & Fragranceโingredient ยท unsubstantiated
โRetinol Alternative โ for reduced appearance of fine lines & wrinkles with Cica & Collagenโefficacy ยท unsubstantiated
โUltra Deep Technologyโefficacy ยท unsubstantiated
Products featured
Black Rice Hyaluronic Toner For Sensitive Skinbestseller
Black Rice Hyaluronic Tonerbestseller
Black Rice Bakuchiol Eye Cream 20mlbestseller
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.