How HASK Beauty built this send โ a discount led email shipped as mixed / modular on Wednesday at 4pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off โ 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.72 for HASK Beauty vs 0.70 across the set โ right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
prime day, prime hair. Save 20% OFF HASK shampoos & conditioners during Prime Day.
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
โWeโโYouโ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โmade with clean ingredientsโingredient ยท unsubstantiated
โpowered by results you can seeโefficacy ยท unsubstantiated
โKINDNESS IS OUR SECRET INGREDIENT. We craft every blend with nourishing care and leave out the rest.โingredient ยท unsubstantiated
Products featured
HASK Smooth Shampoo & Conditioner
HASK Thicken Shampoo & Conditioner
HASK Hydrate Shampoo & Conditioner
HASK Curls Shampoo & Conditioner
HASK Soothe Scalp Care Shampoo & Conditioner
HASK Repair Shampoo & Conditioner
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.