kujolaEnter app

Haus Labs/Bestseller/email teardown

Clean Beauty Artistry Essentials

How Haus Labs built this send — a bestseller email shipped as product hero on Friday at 7pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Haus LabsflowPreheader: “The Most Shopped, Most Beloved List ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.55
Sent
Fri · 7pm
Format
Product hero
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.62 for Haus Labs vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bestseller
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Beauty
Hero headline
Bestselling Essentials. Express your vision with our unmatched artistry staples.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop All”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
7pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Bestselling Essentials — The Most Shopped, Most Beloved List”social proof · unsubstantiated
  • “Allure Best of Beauty Award Winner 2023 – Clean Beauty (Triclone Skin Tech Foundation)”ranking · substantiated
  • “Allure Readers' Choice Award Winner 2024 (Triclone Skin Tech Foundation)”ranking · substantiated
  • “Allure Best of Beauty Award Winner 2024 – Clean Beauty (Triclone Skin Tech Concealer)”ranking · substantiated
Products featured
  • Triclone™ Skin Tech Foundationbestseller
  • Triclone™ Skin Tech Concealerbestseller
  • Color Fuse Glassy Blush Balmbestseller
  • Bio-Radiant™ Gel-Powder Highlighterbestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.