How HiBAR built this send — a gift with purchase email shipped as product hero on Monday at 7pm, carrying a 61% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: HiBARcampaign
Offer
61% off
Voice warmth
0.70
Sent
Mon · 7pm
Format
Product hero
How this send compares
61% off — 38.5 points deeper than the tracked set average of 22.5% (this brand averages 30.3% when it discounts).
Voice warmth 0.71 for HiBAR vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Free Shipping
Hero headline
Last Chance: FREE gift on orders $50+
Emotional appeal
fear of missing out
Calendar moment
Summer Travel
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
61% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$50
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
2
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“61% off implied savings”efficacy · unsubstantiated
Products featured
Shower Lift
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.