kujolaEnter app

HiBAR/Sustainability/email teardown

Welcome! Enjoy 15% OFF your first order!

How HiBAR built this send — a sustainability email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: HiBARflowPreheader: “Shop for your first HiBAR and save! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.80
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 30.3% when it discounts).
  • Voice warmth 0.71 for HiBAR vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Great hair days await! Enjoy 15% Off your first order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Soap-free face wash that removes dirt and build-up”efficacy · unsubstantiated
  • “Amino-acid bars with specific purposes”ingredient · unsubstantiated
  • “Plastic-free deodorant”sustainability · substantiated
  • “Color-safe for every hair type”efficacy · unsubstantiated
  • “Less plastic waste”sustainability · unsubstantiated
Products featured
  • HiBAR Solid Shampoohero
  • HiBAR Solid Conditioner
  • HiBAR Solid Face Wash
  • HiBAR Natural Plastic-Free Deodorant
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.