Hempvana/Discount Led/email teardown

𝗟𝗔𝗦𝗧 𝗖𝗔𝗟𝗟: 15% Off + Free Shipping 🌿

How Hempvana built this send — a discount led email shipped as product hero on Thursday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

Thu, Jul 2, 2026From: HempvanacampaignPreheader: “Offer Ends Tonight → ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”

Offer

15% off

Voice warmth

0.55

Sent

Thu · 8am

Format

Product hero

How this send compares

15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.64 for Hempvana vs 0.70 across the set — a cooler, more clinical register than the average competitor.

Message & creative

Message theme

Discount Led

Creative format

Product hero

Secondary: Mixed / modular

Secondary theme

Hemp Pain Relief

Hero headline

Enjoy 15% Off + FREE SHIPPING — Use Code [redacted]

Emotional appeal

fear of missing out

Calendar moment

Evergreen

Not tied to a seasonal window.

Offer

Mechanic

% off

A percentage off the price — the most common kind.

Depth

15% off

Promo phase

Last chance

A deadline push — 'Ends tonight', 'Final hours'.

Promo code

[redacted]

Minimum spend

None

Urgency

Deadline-led

Expires Invalid Date

Voice & tone

Warmth0.55

ClinicalWarm

Formality0.40

CasualFormal

Reader focus0.70

“We”“You”

Expressiveness0.65

RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

Call to action

Primary CTA

“SHOP NOW”

Destination

Collection

Links to a category or a grid of products.

Verb framing

Shop / Buy

Direct buying words — 'Shop now', 'Add to bag'.

CTA count

Multi-CTA layout

Primary destination URL

ctrk.klclick.com

No UTM tagging detected

Tracking domain

ctrk.klclick.com

ESP fingerprint · Klaviyo

Deliverability posture

SPF

None

DKIM

Pass

DMARC

Pass

Policy: none

One-click unsubscribe

Supported (RFC 8058)

Unsub scheme: https

From alignment

Aligned

Domain: root

Footer hygiene

postal address

Send timing

Day

Thursday

Local hour

8am

Send type

campaign

One-off campaign

Claims & products

Claims extracted

“#1 Hemp Pain Relief Brand in America”ranking · unsubstantiated
“High Blood Pressure Safe”efficacy · unsubstantiated
“+4x Hemp Seed Oil for Moisturization”ingredient · unsubstantiated
“+8x Hemp Seed Oil for Moisturization”ingredient · unsubstantiated
“Menthol 8% For Pain”ingredient · substantiated
“Trolamine Salicylate 10% For Pain”ingredient · substantiated
“Lidocaine 4% / 5% For Pain”ingredient · substantiated

Products featured

Arthritis Pain Relief Gel$20
Platinum Nerve Pain Relief Cream$40
Green Relief Gloves$20
Double Platinum Pain Relief Cream$100
Overnight Pain Relief Cream$40
5% Lidocaine Anorectal Cream$30

Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.