Hempvana / Bundle Savings / email teardown
Introducing: Build Your Own Bundle! 🌱 How Hempvana built this send — a bundle savings email shipped as product hero on Monday at 1pm, carrying a 15% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Mon, Jul 6, 2026 From: Hempvana campaign Preheader: “Shop Hempvana → ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).Voice warmth 0.64 for Hempvana vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Bundle Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Launch
Hero headline
BUILD YOUR OWN BUNDLE
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.60
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Mix and match your favorite pain relief essentials while unlocking exclusive savings” efficacy · unsubstantiated “Save $20 with bundle” efficacy · unsubstantiated “KneeBird patches bend & flex as you move” efficacy · unsubstantiated “Contains Hemp Seed Oil for moisturization” ingredient · unsubstantiated Products featured
Hempvana Maximum Strength Pain Relief Cream Double Platinum hero Hempvana Maximum Strength Pain Relief Cream Original Hempvana KneeBird Ultra Strength Pain Relief Patches new Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Hempvana → All bundle savings emails → All Bundle / set offers →