How Herb'N Eden built this send — a free sample email shipped as product hero on Monday at 12pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Herb'N Edenflow
Offer
Gift with purchase
Voice warmth
0.85
Sent
Mon · 12pm
Format
Product hero
How this send compares
When Herb'N Eden does discount it averages 20.8% off — 1.7 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.80 for Herb'N Eden vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Free Sample
Creative format
Product hero
Secondary: Plain-text
Secondary theme
New Customer Offer
Hero headline
Did we mention the word, FREE?!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Free Top Soap Sampler Pack from herb'neden”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
12pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Tea Tree & Turmeric: Anti-inflammatory, Evens Complexion, Moisturizing”efficacy · unsubstantiated
“Activated Charcoal: Detoxing, Deep Cleanses Pores, Stimulating”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.