How H E R E T I C P A R F U M built this send β a new customer welcome offer email shipped as mixed / modular on Wednesday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: H E R E T I C P A R F U MflowPreheader: βExplore our curated and customizable sampler sets at 10% off Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
Offer
10% off
Voice warmth
0.55
Sent
Wed Β· 6am
Format
Mixed / modular
How this send compares
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.55 for H E R E T I C P A R F U M vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Naturally Derived
Hero headline
10% OFF our bestselling Discovery Sets
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.45
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.