How H E R E T I C P A R F U M built this send — a clean ingredients email shipped as product hero on Saturday at 1pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: H E R E T I C P A R F U McampaignPreheader: “The Entomologist Insect Repellent keeps blood-thirsty bugs at bay with a blend of essential oils. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Free shipping
Voice warmth
0.55
Sent
Sat · 1pm
Format
Product hero
How this send compares
When H E R E T I C P A R F U M does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.55 for H E R E T I C P A R F U M vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
New Launch
Hero headline
Blood Suckers Beware.
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$75
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
“Harnesses the powerful insect repelling effects of botanical ingredients like Cedar, Geranium, Thyme, Rosemary, Lemongrass, Peppermint, Cinnamon, and Clove”ingredient · unsubstantiated
“Keeps blood-thirsty bugs at bay”efficacy · unsubstantiated
Products featured
The Entomologist Insect Repellent Body Sprayhero
The Entomologist Insect Repellent Candlehero
Personalized Discovery Setnew
Kujola
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