How H E R E T I C P A R F U M built this send — a nocturnal summer email shipped as mixed / modular on Tuesday at 1pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: H E R E T I C P A R F U McampaignPreheader: “Summer Scents for those who chase summer nights. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.55
Sent
Tue · 1pm
Format
Mixed / modular
How this send compares
When H E R E T I C P A R F U M does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.55 for H E R E T I C P A R F U M vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Nocturnal Summer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
SUMMER SCENTS for those who CHASE SUMMER NIGHTS
Emotional appeal
exclusivity
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$75
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
37
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Plant-Based Eau de Parfum”ingredient · unsubstantiated
Products featured
Black Salthero
Rhubarb Thief
Spectral Grace
Nosferatu
Angel's Trumpet
Midnight Toker
Kujola
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