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How β¨ astrobabe β¨ built this send β a product superiority email shipped as mixed / modular on Friday at 3pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.81 for β¨ astrobabe β¨ vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Product Superiority
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
10% OFF EXPIRES IN 24 HOURS!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.80
βWeββYouβ
Expressiveness0.90
RestrainedExuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βCLAIM MY 10% OFF GIFTβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β 'Claim your gift', 'Redeem'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βBeginner-Friendly vs. Years Of Practice required for other eyeshadowsβefficacy Β· unsubstantiated
β5 Seconds application time vs. 30-45 Minutes for other eyeshadowsβefficacy Β· unsubstantiated
βAlways Symmetrical results vs. One Eye Better Than The Otherβefficacy Β· unsubstantiated
βAll In One Kit vs. Multiple Products neededβefficacy Β· unsubstantiated
βWeighs Ounces vs. Heavy Makeup Bagβefficacy Β· unsubstantiated
βA patented secret, now in your handsβingredient Β· substantiated
Products featured
ultra angels signature cat eyehero
spiked praline latte
late checkout
cult classic
soft serve sampler
a shot of espresso, please
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.