How β¨ astrobabe β¨ built this send β a welcome discount email shipped as mixed / modular on Saturday at 3pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.81 for β¨ astrobabe β¨ vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch
Hero headline
10% OFF LAST CALL!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.80
βWeββYouβ
Expressiveness0.85
RestrainedExuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP ALLβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
(p)ride or die
never have i ever
i'm just a girl
cult classic
nebula wing trio
soft serve sampler
Kujola
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