β¨ astrobabe β¨ / Founder Story / email teardown
This is your captain speaking π₯Ή How β¨ astrobabe β¨ built this send β a founder story email shipped as editorial / long-form on Wednesday at 3pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jun 24, 2026 From: β¨ astrobabe β¨ flow Preheader: βHi from astrobabe's founder :) Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
Format
Editorial / long-form
How this send compares
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).Voice warmth 0.81 for β¨ astrobabe β¨ vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Founder Story
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
No Skill Easy Makeup
Hero headline
MEET YOUR CAPTAIN
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.15
Casual Formal
Reader focus 0.75
βWeβ βYouβ
Expressiveness 0.88
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP INSTANT GLAMβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βNo-skill makeup for all β anyone, regardless of skill level, can achieve pro-level looksβ efficacy Β· unsubstantiated βEasy, 5-second makeupβ efficacy Β· unsubstantiated βMillions of others resonate with easy, 5-second makeupβ social proof Β· unsubstantiated Products featured
Shadow Tatts hero Hard Eye Candy Build Your Pack Single Eyeshadows Face Gems Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from β¨ astrobabe β¨ β All founder story emails β All % off offers β