How ✨ astrobabe ✨ built this send — a new customer welcome discount email shipped as mixed / modular on Tuesday at 1pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.81 for ✨ astrobabe ✨ vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Customer Welcome Discount
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Product Education / How It Works
Hero headline
You unlocked 10% OFF your first order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.90
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP 10% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Re-usable up to 5 times each”efficacy · unsubstantiated
“Sweatproof, transferproof, and lasts 12+ hours with setting powder (included)”efficacy · unsubstantiated
“No water, no primer needed”ingredient · unsubstantiated
“Comes off with any makeup remover you already have”efficacy · unsubstantiated
“Instructions included in every order”guarantee · substantiated
Products featured
Shadow Tatts (Cream Eyeshadow Transfers)hero
Face Gems
Build Your Pack Single Eyeshadows
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.