kujolaEnter app

Hourglass Cosmetics/Bestseller Social Proof/email teardown

Meet the Icons

How Hourglass Cosmetics built this send — a bestseller social proof email shipped as mixed / modular on Wednesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Hourglass CosmeticsflowPreheader: “Discover our award-winning formulas. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.55
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 15.7% when it discounts).
  • Voice warmth 0.55 for Hourglass Cosmetics vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bestseller Social Proof
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Award Winning Formulas
Hero headline
ICON STATUS — Meet the award-winning bestsellers that customers are loving.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Award-winning formulas”ranking · substantiated
  • “Allure Best of Beauty 2023 Award Winner — Veil Hydrating Skin Tint”ranking · substantiated
  • “Glamour Beauty Award Winner 2021 — Vanish Airbrush Concealer”ranking · substantiated
  • “Allure Best of Beauty 2022 Award Winner — Voyeur Waterproof Gel Eyeliner”ranking · substantiated
  • “Cruelty Free Luxury Beauty”sustainability · substantiated
  • “1% of annual net profits donated to Nonhuman Rights Project”sustainability · substantiated
  • “"The real definition of your skin, but better." – Nora”social proof · unsubstantiated
  • “"It's full coverage, I look airbrushed and it didn't crease!" – Bailey”social proof · unsubstantiated
  • “"Perfect in every way! Creamy, long lasting and smear proof." – Barbara”social proof · unsubstantiated
Products featured
  • Veil Hydrating Skin Tintbestseller
  • Vanish Airbrush Concealerbestseller
  • Phantom Volumizing Glossy Balmbestseller
  • Voyeur Waterproof Gel Eyelinerbestseller
  • Ambient Soft Glow Brush
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.