How HOUSE OF BŌ built this send — a restock / back in stock email shipped as mixed / modular on Wednesday at 10pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When HOUSE OF BŌ does discount it averages 18.0% off — 4.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.74 for HOUSE OF BŌ vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Restock / Back In Stock
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Scarcity
Hero headline
Your favorites are back. All three of them.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE RESTOCK”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Ave María is a 2026 Fragrance Foundation Finalist”ranking · substantiated
“These three don't stay in stock for long”social proof · unsubstantiated
“Our best-sellers are back”social proof · unsubstantiated
Products featured
Bombón 40ml$195restock
Casa Blanca 40ml$195restock
Ave María 40ml$195restock
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.