How HOUSE OF BŌ built this send — a travel set email shipped as product hero on Friday at 10pm, carrying a 18% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
18% off — 4.5 points shallower than the tracked set average of 22.5% (this brand averages 18.0% when it discounts).
Voice warmth 0.74 for HOUSE OF BŌ vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Travel Set
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Luxury Craftsmanship
Hero headline
Luxury That Travels Well.
Emotional appeal
aspiration
Calendar moment
Summer Travel
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
18% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE COVETED SET”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Three 10ml Potion Bottles—Xuxú, Ave María, and Casa Blanca, our best-selling fragrances.”social proof · unsubstantiated
“Purchasing our Coveted Set unlocks 18% off your first full-sized purchase once you've found your signature.”guarantee · substantiated
“Classic luxury glass—reimagined for travel and made to be collected. A perfume bottle and a piece of art in equal measure.”ingredient · unsubstantiated
Products featured
The Coveted Sethero
Casa Blanca 40ml$195
Ave María 40ml$195
Xuxú 40ml$195
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.