How House of Lashes built this send — a discount led email shipped as product hero on Thursday at 5pm, carrying a 60% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: House of LashescampaignPreheader: “Stock up on all your lash faves before the sale ends! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
60% off
Voice warmth
0.60
Sent
Thu · 5pm
Format
Product hero
How this send compares
60% off — 37.5 points deeper than the tracked set average of 22.5% (this brand averages 47.2% when it discounts).
Voice warmth 0.69 for House of Lashes vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Urgency
Hero headline
48 HOURS LEFT: Up to 60% Off Sitewide
Emotional appeal
fear of missing out
Calendar moment
Warehouse Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
60% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$55
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.