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House of Lashes/Discount Led/email teardown

⏳ 48 Hours Left: Up to 60% Off Sitewide!

How House of Lashes built this send — a discount led email shipped as product hero on Friday at 1am, carrying a 60% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: House of LashescampaignPreheader: “The Online Warehouse Sale is ending... stock up on your lash faves now! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
60% off
Voice warmth
0.60
Sent
Fri · 1am
Format
Product hero
How this send compares
  • 60% off — 37.5 points deeper than the tracked set average of 22.5% (this brand averages 47.2% when it discounts).
  • Voice warmth 0.69 for House of Lashes vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Urgency
Hero headline
48 HOURS LEFT — UP TO 60% OFF
Emotional appeal
fear of missing out
Calendar moment
Warehouse Sale
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
60% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$55
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06

Send timing

Day
Friday
Local hour
1am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Recyclable Packaging | Eco-Chic | Eco-Conscious | Vegan | Cruelty-Free”sustainability · unsubstantiated
Products featured
  • Hazel Mini$5
  • Siren Double$4
  • Siren$5
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.