House of Lashes / Back In Stock / email teardown
Back in Stock (and still up to 60%) ✨ How House of Lashes built this send — a back in stock email shipped as product hero on Monday at 5pm, carrying a 60% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Mon, Jun 29, 2026 From: House of Lashes flow Preheader: “These sought-after styles are back, but not for long! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
60% off — 37.5 points deeper than the tracked set average of 22.5% (this brand averages 47.2% when it discounts).Voice warmth 0.69 for House of Lashes vs 0.70 across the set — right on the set median. 01
Message & creative Message theme
Back In Stock
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
RESTOCKED – The Sale's Most-Wanted Styles Back by popular demand and still up to 60% off.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.60
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“Shop The Sale”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing 07
Claims & products Claims extracted
“Vegan & Cruelty-Free” ingredient · unsubstantiated “Recyclable Packaging / Eco-Chic / Eco-Conscious” sustainability · unsubstantiated “Back by popular demand – most-wanted styles” social proof · unsubstantiated Products featured
The Flirt $19restock Kitty Cat $8restock Purrr $8restock Siren $5restock Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from House of Lashes → All back in stock emails → All % off offers →