kujolaEnter app

House of Lashes/New Customer Welcome Offer/email teardown

Find Your Signature Lash ✨

How House of Lashes built this send — a new customer welcome offer email shipped as mixed / modular on Wednesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: House of LashesflowPreheader: “15% off + A Little Gift 🎁 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.75
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 47.2% when it discounts).
  • Voice warmth 0.69 for House of Lashes vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Collection Discovery
Hero headline
Find the Perfect Lash. Thank Us Later.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“BUY NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06

Send timing

Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Award-winning, waterproof, latex-free formula with a brush-on applicator for a seamless 24-hour hold”efficacy · unsubstantiated
  • “Cult-favorite glue that holds the entire look together”social proof · unsubstantiated
  • “Vegan & Cruelty-Free”sustainability · unsubstantiated
  • “Recyclable Packaging / Eco-Chic / Eco-Conscious”sustainability · unsubstantiated
  • “Award-winning lash adhesive”ranking · unsubstantiated
Products featured
  • Feline Collection
  • Mini Collection
  • Premium Collection
  • Darling Collection
  • Coffee Collection
  • HOL Clear Lash Glue
  • HOL Dark Lash Glue
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.