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House of Lashes/Founder Story/email teardown

For Every Moment, There’s a Lash

How House of Lashes built this send — a founder story email shipped as editorial / long-form on Friday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: House of LashesflowPreheader: “Lashes that inspire ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.88
Sent
Fri · 7am
Format
Editorial / long-form
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 47.2% when it discounts).
  • Voice warmth 0.69 for House of Lashes vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Founder Story
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
For Every Moment, There's a Lash
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.72
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06

Send timing

Day
Friday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “We've created the first brush-on latex-free lash glue in the US market.”ingredient · unsubstantiated
  • “Developed exclusive Jelly Band® technology, and created the first ever multi-layered 3-in-1 lash.”ingredient · unsubstantiated
  • “Recycable Packaging | Eco-Chic | Eco-Conscious | Vegan | Cruelty-Free”sustainability · unsubstantiated
  • “Comfortable | Reusable | Vegan | Cruelty-Free”ingredient · unsubstantiated
Products featured
  • House of Lashes Eyelash Adhesivenew
  • House of Lashes False Lashes (Demure Lite)hero
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.