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House of Lashes/Social Proof/email teardown

Lashes Loved by Thousands

How House of Lashes built this send — a social proof email shipped as user-generated on Monday at 7am, carrying a 10% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: House of LashesflowPreheader: “including future you 😉 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.80
Sent
Mon · 7am
Format
User-generated
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 47.2% when it discounts).
  • Voice warmth 0.69 for House of Lashes vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
New Customer Discount
Hero headline
Lashes Loved by Thousands
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Best Sellers”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06

Send timing

Day
Monday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Cruelty-free lashes”ingredient · unsubstantiated
  • “Vegan formula”ingredient · unsubstantiated
  • “Reusable packaging / Eco-Chic / Eco-Conscious”sustainability · unsubstantiated
  • “Lash glue is durable and long-lasting (customer review)”efficacy · unsubstantiated
  • “Lashes stayed looking flawless all day during a hike at 6500 ft (customer review)”efficacy · unsubstantiated
Products featured
  • Tigressbestseller
  • Allurabestseller
  • Wing It Minibestseller
  • Kitty Catbestseller
  • Eyelash Adhesive
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.